AI simplifies client communication for small businesses in Nizhny Novgorod

MTS launched a feature in its MTS Optimus service that allows entrepreneurs in Nizhny Novgorod and the region to exchange audio recordings, summaries, and transcriptions of client calls. The solution uses AI technologies to create call recordings and text transcriptions. With the new tool, employees can quickly share client information with colleagues, and managers can monitor work processes and make operational decisions. To get a summary of an employee's phone conversations, a manager sends a link with a request from the web version of MTS Optimus; the employee decides whether to grant access, and access can be revoked at any time. Andrei Belov, director of MTS in the Nizhny Novgorod region, noted that the service saves time by generating concise structured summaries instead of listening to hour-long recordings, while strictly following digital ethics: access requires explicit consent and can be revoked. The service is popular among small businesses and self-employed individuals in the region, used mainly in sales, consulting, and field services.