Go Influence Study: 73% of Companies and 45% of Bloggers Use AI in Content Creation

A study by the influencer marketing agency Go Influence found that 73% of surveyed business representatives and 45% of bloggers use neural networks for content creation in Russia. Among businesses, 12% plan to start using AI within the next year, 9% have tried and abandoned it, and 6% have no plans. Among creators, 21% plan to adopt AI. Businesses need to regularly produce texts, images, and videos adapted for various channels, while influencers' content is often tied to their personal experience, making it harder to delegate to AI. Both groups edit AI-generated material themselves: 89% of businesses and 93% of bloggers. Only 4% of companies and 2% of bloggers regularly use generated content without significant revision. The main benefit is time savings (72% of companies, 58% of bloggers), followed by increased output (54% of companies, 31% of bloggers). Cost reduction was noted by 33% of companies, improved communication metrics by 27%, and among bloggers, 15% saw growth in reach, engagement, or income. The most common use case for businesses is text work (78%), idea generation (64%), image creation (56%), video/subtitles/voiceover (37%), and content analysis (31%). For influencers, the main use is topic search and script preparation (71%), drafts (54%), images (39%), video (25%), and audience analysis (16%). The survey involved 3,113 respondents: 2,142 business representatives and 971 influencers over 18. Go Influence CEO Katerina Mosyaga emphasized that agencies must now manage AI integration in advertising content, ensuring quality control and preserving authorial tone.