Brands Compete for AI Answers: Hanzhi GEO Enters the Scene

The article discusses the shift from traditional search engine optimization to GEO (Generative Engine Optimization), as AI platforms increasingly become the main source of information for users. By December 2025, China had 602 million generative AI users, and by March 2026, AI-native apps had 446 million users. Many brands are facing an 'AI aphasia' where their information is inaccurate or incomplete in AI answers. To address this, GEO services are emerging, ranging from SEO-transformed agencies to tech-heavy enterprise providers. In March 2026, China's '3.15' gala exposed black-hat GEO tactics of feeding fake content to AI, and in the same month, the China Academy of Information and Communications Technology (CAICT) released GEO industry technical standards. In April, the Central Cyberspace Administration deployed a special campaign to crack down on AI data poisoning. Hanzhi Intelligent Technology, founded in 2004 and known for enterprise digital services including RPA implementation with UiPath, has launched its GEO service featuring three self-developed engines (GEO-Mix, GEO-Trace, GEO-R3), a seven-step closed-loop workflow, a four-layer pyramid source system, unique traceability codes, integration with six major AI platforms, and weekly monitoring. The service is delivered in two tiers: a standard version for SMEs and a custom version for large enterprises. Hanzhi's approach emphasizes measurable results, using AI mention rate, citation rate, and semantic positivity as success metrics based on 30-day continuous monitoring. Industry observers believe such enterprise-level engineering methodologies will raise delivery standards across the GEO industry.