GenAI Transforms Business Processes: How Companies Deploy Generative AI and Measure Innovation Impact

At the Conversations 2026 conference in St. Petersburg, representatives from IT companies, banks, retailers, and other sectors discussed scaling generative AI. Kirill Petrov (Just AI) noted that technology evolves exponentially, while organizations change linearly, creating turbulence. Companies like X5, Severstal, and Sovcombank are embedding AI into daily workflows, with Sovcombank training 90% of employees and registering over 4,000 AI initiatives. Nornickel reported real EBITDA gains from AI, including a 20-25% cost reduction in one pilot. Awards highlighted projects from Avito (models A-Vibe and A-Vision across all business lines), developer A101 (AI estimator speeding up cost calculations by 60%), Severstal & Xenia AI (recruitment 40% faster), T-Bank (AI agent Afanasy handling 60% of support calls with 98 quality score), VisionLabs (deepfake detection over 99% accuracy), and Beeline (autonomous AI agent for telecom equipment). Experts emphasized that scaling requires operational changes, dedicated budgets, and continuous monitoring of cost, quality, and error impact.