Pippa tries to win over artists with revenue sharing, but challenges remain
ByteDance
Pippa, a text-to-video AI startup, is trying to differentiate itself by paying artists a share of revenue whenever their style is used. It has signed only a few artists so far, and its technology still relies on models trained on scraped data, casting doubt on its 'ethical' claims.
Pippa, a generative AI video startup, is attempting to attract artists by paying them a revenue share. Every time a subscriber generates content inspired by an artist's work, that artist receives $0.005 per image and $0.003 per second of video, plus a cut of a 5% royalty pool. The company, founded by Hogan Shrum and Sean Wright, launched in May and has about 800 paying subscribers. They have signed licensing and model training agreements with just four artists, with negotiations for four more. To address artists' concerns, Pippa offers the option to submit work under pseudonyms. However, despite its ethical marketing, Pippa's models are still built on open models initially trained on scraped data. The platform currently features content that mostly imitates Pixar style poorly, and it plans to incorporate ByteDance's Seedance 2.5 model. Pippa's approach faces skepticism from artists wary of industry criticism, similar to the backlash against Spotify's royalty payments.
Source: The Verge —
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