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Brands Compete for AI Answers: Hanzhi GEO Enters the Scene

As generative AI becomes the primary channel for information access, brands face a new challenge: managing how AI describes them. GEO (Generative Engine Optimization) is emerging as the solution. Hanzhi Intelligent Technology, an enterprise digital services provider, has launched its GEO service with a focus on traceability and measurability, aligning with new industry standards and regulations.

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