Zeng Ailing Joins Bilibili as Head of AI Video Generation, Reporting to CEO Chen Rui

Zeng Ailing has joined Bilibili as the head of AI video generation, reporting directly to CEO Chen Rui, according to 36Kr. Bilibili had no immediate response to the inquiry. Zeng previously worked for three years at Tencent's Hunyuan & AI Lab and the International Digital Economy Academy (IDEA), leading a team focused on human-centric perception and generation research. She then joined Anuttacon, an AI company under miHoYo founder Cai Haoyu, where she developed human-centric interactive multimodal video generation systems that enable AI agents to perceive, interact, and generate real-time, long-duration videos. Zeng holds a PhD from the Department of Computer Science and Engineering at the Chinese University of Hong Kong and was a visiting scholar at Carnegie Mellon University's Robotics Institute. Bilibili has been seeking a stable AI business leader, and in 2024 it launched its foundational large model Index, used for video content creation, understanding, and distribution, along with role-playing, voice generation, and anime video generation models. In March 2026, Bilibili introduced the AI video creation platform updream, featuring long-term memory, personalized skill libraries, and a free canvas, targeting professional AI content pipelines. The company has also launched AI creation competitions, including the first AI Creation Contest in January and the 'build in bilibili · AI Creation Open Competition' in June, which attracted nearly 5,000 creators within a month and saw a 6x increase in daily searches for 'vibe coding'. In July, Bilibili launched 'Toy', a web content publishing platform allowing users to publish playable interactive works, with over 300 works uploaded during beta testing and over 8.5 million user experiences. Bilibili reports that in 2026, searches for AI Agent and AI entrepreneurship grew over 500% year-over-year, and in Q2 2026, over 190 million users watched AI-related content monthly. In advertising, AI is used for AIGC ad material generation and smart delivery, with AIGC ad materials accounting for over 50% of consumption and a double-digit increase in click-through rate (CTR) compared to traditional materials.