Tim Cook hints at iCloud Plus tier for AI power users

During an earnings call, Apple CEO Tim Cook said that people will use Apple Intelligence and the new Siri AI extensively, and that Apple will offer upgrade possibilities on iCloud Plus for users who need more AI access. The new Siri AI, launching this fall with iOS 27, can answer questions and take actions across apps, and includes a standalone Siri AI app. Apple previously stated that AI features have daily usage limits due to reliance on powerful server models, but increased access is available on most iCloud Plus plans. Cook's comments suggest Apple may introduce additional tiers for heavy AI users. Apple's services business, including iCloud Plus, generated $30.74 billion in revenue.