Sports Launches AI Sports Video Production Direction
Sports has created a dedicated division for producing sports videos using generative technologies, becoming part of United's video production. The new direction will focus on AI content for brands, clubs, leagues, and sports projects, including formats like TV ads, OLV, SMM clips, and event content.
Sports announced the launch of a new business direction for producing sports video content using generative AI technologies. The direction will be integrated into United's video production arm and will focus on projects for the sports industry. The team will create AI-driven content for brands, clubs, leagues, and sports initiatives, covering formats such as TV commercials, online video (OLV), social media clips, event content, key visuals, and product videos. CEO Evgeny Kovrin emphasized that AI is no longer an experiment for the company, as generative technologies have been in use within United for several years. He noted that sports content requires deep understanding of context and game details, and the new dedicated direction aims to concentrate accumulated expertise and apply it to sports industry projects.
- Abbreviations
- OLV = Online Video — онлайн-видео
- SMM = Social Media Marketing — маркетинг в социальных сетях
Source: CNews —
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