GEO Without ChatGPT: Alice Delivers Three Quarters of AI Traffic to B2B Web Service

A B2B web service that publishes on Habr has analyzed its referral traffic from neural networks and discovered a surprising distribution. Three quarters of all visits generated by AI systems come from Alice, the virtual assistant developed by Yandex, while ChatGPT, despite its global popularity, contributes only a small fraction. This finding emphasizes a growing trend in SEO known as Generative Engine Optimization (GEO), where companies tailor their content to be cited by AI assistants as sources. For the Russian market, the results suggest that prioritizing optimization for local AI assistants like Alice may be more effective than focusing solely on international models. The data was shared on Habr, a popular Russian tech blogging platform, where the article discusses the practical implications of GEO for B2B businesses.