From SEO to GEO: Internet traffic redistributes due to neural networks - ComNews.ru

The article from ComNews.ru reports a shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) as neural networks and AI-driven search tools become more prevalent. This change is leading to a redistribution of internet traffic, as users increasingly rely on AI-generated answers rather than traditional search results. The trend emphasizes the need for businesses and content creators to adapt their strategies to remain visible in AI-driven search environments. The article does not provide specific examples or official statements, but highlights the growing importance of optimizing content for AI models.