Business & MarketApplications 🇺🇸 04.08.2026 05:03

Circles uses OpenAI technology to transform telecom personalization

OpenAIOpenAI
Circles, a telecommunications company, leverages the OpenAI API and Codex to deliver AI-native telco experiences, resulting in a 22% increase in ARPU and a 9% reduction in churn. The implementation also improved development efficiency for the company.
Circles, a telecommunications provider, has integrated OpenAI’s API and Codex to power AI-native telco experiences. The deployment has led to a 22% increase in average revenue per user (ARPU) and a 9% reduction in churn. Additionally, the company reported improved development efficiency as a result of using these technologies.
Abbreviations
ARPU = Average Revenue Per User — Средняя выручка на пользователя
API = Application Programming Interface — Программный интерфейс приложения
Source: OpenAI — original
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