Battle for AI Audience Heats Up: Sber Sharply Increases GigaChat Advertising
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Sber has sharply increased advertising for its GigaChat AI assistant, signaling an intensifying competition for AI users in Russia. The move comes as various players vie for dominance in the AI assistant market.
According to the news, Sber has significantly boosted its advertising efforts for GigaChat, its AI assistant. This indicates a growing competition among AI developers to attract users. The report, sourced from Yandex AI via GNews, highlights the strategic push by Sber to gain a larger audience share in the AI space. No further specifics on the scale or methods of the advertising campaign were provided.
Source: Яндекс ИИ (GNews) —
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