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Guaranteeing AI Visibility Is Impossible: Here's What Brands Should Measure Instead

The article explains why AI chatbot responses like ChatGPT's cannot be guaranteed to include a brand, due to the probabilistic nature of language models. It introduces Share of Model as a reliable metric for measuring brand visibility and advises brands to look for contractors who offer measurable metrics instead of empty promises.

OpenAIOpenAI Perplexity AIPerplexity AI
Habr — хаб NLP02.08 · 00:05
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