How Yahoo enhances search retargeting using Amazon Bedrock
Yahoo has enhanced its Search Retargeting (SRT) capabilities using Amazon Bedrock, replacing the legacy Word2Vec and LSH approach with generative AI. This improved keyword expansion yields up to 600 times more keywords and 5 times the addressable audience reach, while maintaining semantic relevance through embedding-based similarity scoring.
Amazon Web Services
Meta
Anthropic
AWS ML blog30.07 · 20:02

