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Retailers want ChatGPT buyers but balk at sharing customer data with OpenAI

Retailers such as Walmart, Ulta Beauty, and Wayfair are optimizing their sites to appear in AI chatbot search results, but they want to keep checkout processes on their own platforms to retain customer data. Generative AI drove an estimated $8 billion in sales in 2024, with 41% of U.S. consumers using it for online shopping in June. Retailers are rewriting product descriptions and reconsidering brand search, while services like The Knot balance chatbot visibility with direct booking incentives.

OpenAIOpenAI Google/DeepMindGoogle/DeepMind Amazon Web ServicesAmazon Web Services
3DNews08.08 · 12:02
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