AI Reshapes Freelance Market: Demand for Copywriting Drops 33%, Interest in AI Video Creators Nearly Doubles

Generative artificial intelligence has redistributed demand for freelance specialists: demand for copywriters fell by 33%, for translators by 19%, while demand for AI video creation surged by 329%. Demand for routine tasks decreased, while demand for expert work with AI grew.

Runway Launches Model Router for Generative Media Amid Intensifying Competition

Runway has introduced Media Router, a tool for automatically selecting the best image, video, or audio generation model based on developer priorities (quality, speed, or cost). The solution is available via the Runway Dev platform, which provides API access to third-party models. The company aims to become an infrastructure layer for generative media, rather than just another model developer.

Runway Google/DeepMind ByteDance Alibaba/Qwen