Friend, the Lonely AI Wearable, Returns with a New Voice and a Much Higher Price Tag
Tech founder Avi Schiffmann has announced Friend 2.0, an upgraded version of his AI wearable that now includes a built-in speaker for voice conversations. The new model costs $249, up from $99, and aims to combat loneliness. However, its practical use remains unclear, and previous AI wearables like Humane's AI Pin have failed to gain traction.
Two years after its initial launch, Avi Schiffmann's AI wearable Friend has been overhauled with a built-in speaker that gives it a consistent voice personality. The device, priced at $249 (up from $99), is marketed as a confidant or friend rather than an assistant or lover. A promotional video shows users discussing personal topics with the necklace. Schiffmann's company previously gained attention for a viral subway ad campaign in New York, where billboards were often defaced. Most AI wearables, including Humane's AI Pin, have struggled to achieve mainstream success, with Humane shutting down within a year of launch.
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